Passing the Google AdWords Fundamentals (Google AdWords Fundamentals)
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AdWords Fundamentals Exam Objectives & Details
Exam Details:
The Google AdWords Fundamentals exam is a certification exam that tests an individual's knowledge of basic and intermediate concepts of AdWords. The exam costs $49 and is available online through Google's testing platform. Candidates have 120 minutes to complete the exam, and they must score 80% or higher to pass. The exam is delivered in a multiple-choice format and consists of 100 questions.
Exam Objectives:
- Understanding the value of online advertising and AdWords
- Setting up and managing AdWords campaigns
- Measurement and optimization of AdWords campaigns
- Account management best practices
- Ad formats and targeting options
- Tools and features of AdWords
The exam is designed to test a candidate's knowledge in these key areas of AdWords. It is essential to have a solid understanding of these topics to pass the exam and become certified in AdWords Fundamentals.
Related Books:
- Advanced Google AdWords by Brad Geddes
- Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising by Corey Rabazinski
- Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall, Mike Rhodes, and Bryan Todd
- Mastering Google AdWords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics) by Noah Gray
- Google AdWords: A Practitioner’s Guide to Advertising by Kristina Cutura
These books provide valuable insights into AdWords and can help candidates prepare for the exam. However, it is important to note that these books should be used as supplements to the official AdWords learning materials and not as a substitute.
To pass the Google AdWords Fundamentals exam, candidates must study and understand the key concepts and objectives. They should also take advantage of the various resources provided by Google, including the AdWords learning center, practice tests, and the AdWords Help Center. With the right preparation and dedication, candidates can pass the exam and become certified in AdWords Fundamentals.
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